How to Get Started in Cell Phone Marketing

How to Get Started in Cell Phone Marketing

Are you looking to get your business going with cell phone marketing? Do you want to send text deals to your customers on their cell phones to get them coming in to your business on your slow days? Let me help you get started!

Step 1: Decide What Mobile Marketing Service You Need

Decide exactly what you think you’ll need cell marketing for. If your business is a small coffee shop it’s going to have a lot different needs then say a nightclub or a doctor”s office.

So take a look at these possible features and decide which ones you may ever want to use:

Plain text messages and coupons
MMS e-cards, pictures, video, or audio messages
Automatically track redemption of text coupons through coupon codes
Mobile voting
Text to screen texting
Shuffle responder which sends back a random message when someone texts a keyword
Text appointment reminders

A small coffee shop may never have a need for more than the ability to send plain text messages and coupons. A nightclub may want to be able to have more interaction with their customers, like mobile voting and text to screen. A doctor’s office may want to send out text appointment reminders.

Then once you’ve looked through the list of features and decided what is essential and what is not, now you must find a company who offers what the features you want.

Step 2: Find Mobile Service that Fits Your Needs / Wants

Look around locally and see if anyone is offering the features you want. If not, you’ll have to go with a national company. One important tip is to make sure they offer good customer service. Some companies only offer email support, and that may not be enough for you.

Once you find a company and evaluate its available support, then you must evaluate their available plans. You want to buy a plan close to the amount of text credits you need every month, and if they roll over for at least a few months that is even better.

If you have to buy 500 text credits that expire every month and you can only use 100, your business will be losing money.

Once you’ve decided on a desirable text message marketing vendor that meets your needs, you must let your customers know that you are offering these awesome text deals.

Step 3: Market Your Mobile Marketing

Put signs up in your place of business that tells them to text your keyword to your short code to start receiving text coupons. Hand out flyers with receipts. Put your message right on the receipts! Put the message on all your advertising. Have your cashiers tell people.

Once you have a list started of interested people proceed to step 4.

Step 4: Start Your Cell Phone Campaign

Pick a day, pick a message, send it out, and track the results.

Cell phone marketing is a fantastic way to keep in touch with your customers. Open rates are high and immediate and response rates are also high. You should see immediate benefits with very little work. So get out there and start on these steps today!